Recently, we were asked, “What’s your WHY?”
At Endless Pools and Spas, we believe a backyard is more than just a space—it’s the heart of a home, where connections are made, laughter echoes, and lifelong memories are created. As a family-owned business with over 40 years of experience, we are passionate about transforming ordinary backyards into extraordinary spaces that bring health, happiness, and togetherness to families.
Our “why” has always been simple: to create environments where people can connect, relax, and thrive. Hearing from our customers about how their pool or spa has transformed their lives is what inspires us every day.
When you choose Endless, you’re not just choosing a pool or spa; you’re supporting a family business built on expertise, integrity, and a genuine love for creating unforgettable backyard experiences.
Our Story
Our story is one of hard work, determination, and a deep love for the spa and pool industry. It all began in the early 1980s when Warren Anderson, with the support of his wife Jennifer, had a vision to bring relaxation and wellness into Australian backyards.
Growing the Legacy
Over the years, Endless® Spas has grown into a well-known and trusted Australian company. What started as one family’s dream has now evolved into a legacy that continues through the next generation. Warren and Jennifer couldn’t be prouder to see their three children—Joel, Rachel, and Jaclyn—working full-time alongside them, bringing fresh ideas and energy to take the business in exciting new directions.
Meet the 2nd Generation of Our Family
Joel
Joel brings a wealth of knowledge and experience, specializing in commercial developments of wellness, sports, and health facilities. He has helped major sporting clubs, gyms, and wellness centers implement cutting-edge ice baths and recovery systems. His innovative approach continues to drive the Endless brand’s growth.
Quote: “I enjoy learning about the latest and most innovative products for our industry.”
Rachel
Following in her father’s footsteps, Rachel thrives on connecting with people and helping them achieve their pool and spa dreams. She holds a Bachelor of Business with a major in Marketing, which complements her passion for building strong relationships and turning visions into reality. When she’s not working, you’ll find her running, with her sights set on the Boston Marathon.
Quote: “I love getting to know our clients and seeing their backyards transform from grass to a stunning oasis.”
Jaclyn
The youngest of the three siblings, Jaclyn holds a Bachelor of Business with a major in Marketing. Recently returning to her role as Marketing Manager after maternity leave, she is dedicated to growing the Endless brand through digital and online strategies. Jaclyn is passionate about showcasing the benefits that pools and spas can bring to families.
Quote: “I love working with my family. I hope our passion for family shines through when people visit or enquire with us.”
As a family unit, with the invaluable mentoring of their Mum and Dad, they continue to fuel their passion for the business. “We take pride in working alongside the rest of our Endless team, who we genuinely consider part of our extended family.”
Expanding Horizons
With their parents’ guidance and support, Joel, Rachel, and Jaclyn have teamed up to lead Endless® Spas to even greater achievements. Their shared vision and dedication have allowed us to expand our offerings, and naturally, Endless® Pools was the next step. We had already built a wealth of knowledge with our Swim Spas, which function much like small swimming pools, so the transition was seamless.
Our Passion for Wellness
Today, Endless® Pools and Spas offers a fantastic range of Australian-made swimming pools, swim spas, and inground spas to suit any backyard. We also continue to provide superior quality above-ground “portable” swim spas and smaller spas made in the USA.
United by Our Family Values
United by our family’s passion for lifestyle wellness and commitment to quality, we continue to look forward to what the future holds for Endless®. Watch this space for more exciting offerings to come!
Hydrotherapy offers therapeutic benefits such as muscle relaxation, pain relief, improved circulation, and stress reduction.
Contribute to restful sleep by promoting relaxation, relieving stress, and soothing tense muscles, fostering a conducive environment for quality rest.
Provides effective stress relief by offering a tranquil environment, and alleviating tension in the body, fostering mental and emotional well-being.
Offers arthritic relief by providing buoyancy and warmth, which help to reduce joint pain and stiffness, improve mobility, and promote overall comfort and well-being.
Experience the delight of endless® Pools and Spas through the Norman family’s story. Watch as they share how their spa has become a source of relaxation and family joy.
